THE CULTURE OF COOL - HEY RUBY HOSPITALITY CONVERSATIONS ABOUT MIAMI
by Pulp Mag
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We’re Andrea and Stephanie, co- creators of Hey Ruby Hospitality, a passion project born out of love for unique experiences in the design, fashion, wellness, travel and culinary spaces as well as a desire to experience a different Miami.
We met around two years ago at a friend’s birthday and we followed each other on Instagram but did not become close until we realized we were into the same things by the stories we posted and places we went to: good design, thoughtful food, and experiences that felt more creative, less expected. Back then, we were both looking to find people and places that reflected a different Miami. Something more aligned with our artistic sensibilities, so we planned to hang out.
What is Hey Ruby Hospitality?
Hey Ruby started while we were having dinner at Walrus Rodeo and decided to create an account as our way of sharing and encouraging the growth and dispresion of the new creative wave in Miami. Places and things that feel thoughtful, intimate, and reflective of the people behind the projects. We’re not trying to be a restaurant review page or a wellness brand. Instead, we focus on what we call "unpretentious luxury" experiences where you can feel the soul of the creator in every detail.
It’s the kind of thing you find in cities like Mexico City, New York, London or Milan — where the owner is involved in the menu, the playlist, the ceramics. Where sustainability, aesthetics, and story matter. That spirit exists in Miami too, but it’s not always obvious. Hey Ruby wants to make it easier for those who want to find this.
We started by simply curating events and sharing spots on Instagram. Now we’re also hosting our own — dinners, gatherings, collaborations. We still have full-time jobs, so we’re experimenting as we go, but our values are clear. We also think there is so much more for Hey Ruby, and have goals of expanding within the hospitality space as we go.

How has Miami changed since you moved here?
Miami’s always had culture, it just hasn’t always been seen that way, especially by people who don’t live here. For a long time, the city was reduced to a stereotype: partying, bottle service, and spring break. But after the pandemic, something shifted. A new wave of creatives moved here from other cities, and many people who grew up in Miami started carving out spaces that felt more personal and inspired.
We’ve seen the rise of small restaurants, concept shops, and creative studios that reflect the identity of their owners. People are collaborating across disciplines — food, art, fashion, wellness in a way that feels fresh.
We’ve also felt it personally. As we started Hey Ruby, we found the version of Miami we were looking for — and realized there’s a whole community out there building it alongside us. That’s shaped us professionally, too, giving us a new creative outlet and network.

According to Hey Ruby, what are the essential things to do in Miami?
We like to experience the city by neighborhood, and recommend that visitors do the same. Each one has a distinct vibe:
Start your day in Coconut Grove. Grab coffee at Emissary or Navi, walk under the trees, stop by Books & Books, or pick up something at the Grove Grocer and shop around the cute shops. If you have time and are into wellness, get a facial at Sana.
For lunch or dinner, try places that feel personal.
Within the Grove, we love Krus Kitchen, in Coral Gables we love Caracas Bakery and Facade.
For dinner, a must is La Fresa Francesa. One of Andrea’s favorites because it feels like traveling in time. It’s a Cuban-French restaurant in a strip mall that feels like your grandmother’s house, it has great attention to detail and most importantly, very good food.
For art, skip the murals and go to the ICA, Margulies Collection, or Oolite Arts. We love pairing a gallery visit with a long lunch or a drink nearby.
For drinks and a night out( but in your 30s). If you want a drink without the chaos, go to Vice Versa or Magie. Miami Soundbar, Jolene, Dante's HiFi, Mad Radio. If you’re sober-curious or just want to dance, go to ZeyZey the vibe is perfect and you'll find other stuff to drink and have fun. Stephanie loves to order the iced tea they have there!
Look for experiences, not just places. Whether it’s a sound bath, a craft market, or a pop-up dinner with strangers, we believe Miami is best experienced when you go beyond the surface. So follow @heyrubyhospitality on instagram to see what is happening in Miami that week and book something different!
What still surprises us, or feels like a hidden gem?
There SO many amazing places in Miami that still feel like this: Caracas Bakery and Facade Bakery (even if it full sometimes, it still feels like I try it for the first time), Namo Sanctuary, Villa Rose Tea House, Sobremesa, Sandoche, La Natural, La Barra Callao, El Carajo, Luna Pasta e Dolci, Palma, Edan Bistro, Flora Plant Kitchen, Vinoteca in the Grove, Bouchon du Grove, Grove Grocer. So many :)